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He ika kai ake i raro, he rāpaki ake i raro

'As a fish nibbles from below, so an ascent begins from the bottom'

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“...one of the most neglected factors in pushing for change is the set of values that motivate people—which represent a strong driving force behind many of our attitudes and behaviours.”

— Common Cause Foundation

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"The social consensus required to underpin further development of the fisheries management system is lacking and needs to be actively built."

— Raewyn Peart

"Kaitiakitanga means the exercise of guardianship; and, in relation to any fisheries resources, includes the ethic of stewardship based on the nature of the resources, as exercised by the appropriate tangata whenua in accordance with tikanga Maori"

— Section 2; Fisheries Act 1996

"The fundamental role of values in influencing questions of legitimacy in relation to use of ocean resources has significant implications for the extent to which conflicting interpretations of the Blue Economy can ever be fully resolved."

— Voyer & Leeuwen, 2019

THE NEW ZEALAND MARINE VALUES SURVEY

NEW ZEALAND VALUES — SCIENCE COMMUNICATION — MARINE CONSERVATION​